Vision care can be surprisingly expensive. Concerned that the ability to see costs people hundreds of dollars, two visionaries founded Zenni in 2003 as one of the first online-only shops for affordable prescription glasses. They were able to provide affordable and accessible eyewear to everyone by cutting the middleman out and going directly to consumers. What started as a small, homegrown business in Northern California has morphed into an e-commerce success story with over 50 million frames sold to customers all over the world. In this journey, we continue to innovate but our commitment remains the same: we help people See better and live better.