Wolf And Badger was founded by brothers Henry And George Graham in 2010 with a boutique in Notting Hill, expanding 2 years later to a second location in Mayfair. Responding to a high global demand for independent design, Henry and George launched wolfandbadger.com replicating the physical retail concept as a digital platform. Since then the two London stores have transformed into a three level, 12,000-square-foot flagship independent department store in Kings Cross. Now stateside, with stores in New York and Los Angeles, Wolf & Badger has become a global physical and digital platform, reaching millions of conscious consumers and brands worldwide.