Erin Sachse for Eriness When you meet Erin Sachse, founder and creative director of Eriness, you will likely notice two things: first, is her massive smile and second is her style (or specifically how chic it is.) These reveal something essential about her eponymous brand, which, like her, succeeds at feeling happy, elegant and effortless all in the same breath. In 2015, following a few years of creative starts and stops, Erin launched Eriness. She attributes much of her early success to her elegant mother who served as both muse and mentor - always challenging her to look inward and cultivate her artistic vision.