In 2007 I had a trip booked with Ryanair, so I went looking for a bag that fitted the new Ryanair strict carry on limit 55 x 40 x 20 cm. I couldn’t find anything that exact size, they were either too big or too small. I ended up buying a rucksack that did the job but disappointingly didn’t fit the luggage gauge properly. It presented an opportunity to fix this demand / supply problem and design a bag that was lightweight fitted the maximum and was good value for money. The best selling Cabin Max Metz 44L backpack was born.